11-01-2021, 12:33 AM
Changing its name to Meta amidst Whistleblowers and lawyers seen as a Distraction
Mark Zuckerberg (Facebook CEO) Wrote:Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.
While they wish to change the company's name, many think that the name change amounts to little. Rebecca Biestman, chief marketing officer of Reputation suggests that the change merely amounts to 'slapping a fresh coat of paint on a defaced brand name.' Essentially a wish to cover things up.
Roger McNamee (author of 'Zucked: Waking up to the Facebook Catastrophy') Wrote:Seriously? Facebook is trying to distract journalists and policy makers from the whistleblower’s evidence of irresponsible management decisions and potentially criminal behavior. If they change the organizational structure, it will be to protect Mark Zuckerberg from accountability for the harms committed by his company under his leadership.